Kelley McCabe Ruff is the founder and CEO of eMindful, a company offering live, webinar-style courses in applied-mindfulness to major employers, health insurers, and others. These programs are created specifically to provide scientifically demonstrated solutions to major health care costs. McCabe Ruff has collaborated with Dr. Ruth Wolever and Aetna to research the effectiveness of two new products addressing stress and metabolic syndrome and has authored peer-reviewed articles on using mindfulness to reduce stress in the workplace. She has been a mindfulness practitioner since 1997 and has worked as a senior technology executive for such companies as Salomon Brothers, Lehman Brothers, and Citigroup. She holds an M.B.A. from New York University. Her presentation at the conference will share lessons learned from eMindful's work with Aetna and other clients, particularly in how to overcome challenges.