Dr. Kyra Bobinet received her Masters of Public Health at Harvard University and her medical degree at the University of California, San Francisco. As the Medical Director of Health and Wellness Innovation at the health insurer Aetna, she was instrumental in developing and launching that company's mindfulness meditation program for its staff; nearly a third of Aetna's 50,000 employees have now participated in the program. Dr. Bobinet has gone on to become a national speaker and CEO-founder of engagedIN, a behavior design firm, where she devotes her life to cracking the code of why people engage in healthy behaviors.