John Bargh is the James Rowland Angell Professor of Psychology at Yale University, where he directs the ACME (Automaticity in Cognition Motivation and Evaluation) laboratory. Bargh has received both the Early Career (1989) and Distinguished Career (2014) Awards from the American Psychological Association, and a Guggenheim Fellowship (2001); he was inducted into the American Academy of Arts and Sciences in 2011. He is the author of 190 scholarly research and theoretical articles, and Before You Know It is his first book. Photo credit: Bob Handelman