Pavica Sheldon

Pavica Sheldon, Ph.D., is an associate professor and chair in the Department of Communication Arts at the University of Alabama in Huntsville. She is an author of three books: Social Media: Principles and Applications, Scripts and Communication for Relationships, and The Dark Side of Social Media. She has published 40 peer-reviewed articles and book chapters. In 2015, Sheldon won the Janice Hocker Rushing Early Career Research Award from Southern States Communication Association.