Pavica Sheldon
![Pavica Sheldon](https://greatergood.berkeley.edu/images/jcogs_img/cache/photo_259780_-_abcdef_-_c712674cc692b8f1d8bc813d598e3302f0aceaa0.jpg)
Pavica Sheldon, Ph.D., is an associate professor and chair in the Department of Communication Arts at the University of Alabama in Huntsville. She is an author of three books: Social Media: Principles and Applications, Scripts and Communication for Relationships, and The Dark Side of Social Media. She has published 40 peer-reviewed articles and book chapters. In 2015, Sheldon won the Janice Hocker Rushing Early Career Research Award from Southern States Communication Association.