PROFILE

Karen Anne Wallach, Ph.D., is an assistant professor of marketing at the University of Alabama in Huntsville. She holds a Ph.D. and an MBA from Emory University, and a BSBA from Washington University in St. Louis. Her research examines consumer behavior and marketing strategy on topics that lie at the intersection of social responsibility and digital wellness.

Her industry experience spanned roles in brand management, social and digital marketing, product development, advertising, and market research. She worked on brands such as Carnival Cruise Lines, M&M Mars Inc. (Twix/Dove), Kimberly-Clark (Huggies), and Diageo (Smirnoff).