Zeno Franco, Ph.D., is an assistant professor in the department of family & community medicine at the Medical College of Wisconsin. He studies the social psychology of heroic action and disaster management. He recently published an article differentiating heroism and altruism with Dr. Philip Zimbardo, and is a research adviser for the Heroic Imagination Project.
What the Costa Concordia disaster reveals about heroism—and how we can train ourselves to be heroes.
Circumstances can force almost anyone to be a bystander to evil, but they can also bring out our own inner hero. Zeno Franco and Philip Zimbardo show…
