Raising Happiness


Gratitude vs. Materialism

November 7, 2011 | The Main Dish | 0 comments

Holiday happiness is simpler than you might think!

Ah, November. Though remnants of Halloween are still underfoot (damn those plastic spiders—they get me every time), Christmas carols playing in the grocery store can mean just one thing: The holiday season has begun.

The holidays are a mixed bag, happiness-wise, even for the most Martha Stewart-y among us. They are ripe for deep joy (more on that later), but rampant materialism and excessive busyness fuels stress, anxiety, and the perils of sleep deprivation.

November, though, contains the seeds of holiday happiness. The gratitude we cultivate with our children this month can neutralize some of the pitfalls of the holidays for our kids, and ourselves.

First, the bad news: The holiday season brings with it boundless opportunities for unhappiness.

Cultural messages about the holidays are typically materialistic. Amped-up advertising tempts us, and our children, at every turn. (Yesterday, I found one of my daughters going through the recycling, pulling out catalogs I’d tried to get rid of. She couldn’t believe I’d dare recycle an American Girl catalog—the gall!).

Even the news is already covering holiday sales projections—which are taken, quite literally, as a marker of our collective well-being and health. These economic numbers aren’t trivial, but they’re definitely not the only important indicator of our well-being on which the media can report.

All this materialism doesn’t make us happy. Materialistic folks tend to be dissatisfied with their lives, have low self-esteem, be less integrated into their community, find less meaning in life, and be less concerned about the welfare of others. The list goes on and on: Materialistic people are also less satisfied with their family lives, the amount of fun and enjoyment they experience, and they are more likely to be depressed and envious.

Materialistic KIDS don’t do as well in school, and are at greater risk for depression, anxiety, and unhappiness; they are less inclined to connect to and help others in their neighborhood and community.

How can the holidays possibly be happy with all the prompts to think materialistic thoughts and the push to buy, buy, buy?

Now here’s the good news: Our collective American focus on gratitude this month can stave off the emotional dangers of the December holidays.

Here’s why: When we consciously practice feeling grateful and expressing our gratitude to others, our perception changes. We start to see the world and our lives differently. We don’t notice little grievances and daily hassles. Our brains simply can’t keep track of all the stimuli coming in, and our conscious focus on the positive simply doesn’t leave much room to ruminate on the negative. Gratitude changes what we see, hear, and feel—and what we don’t.

Ever have that experience where you notice something for the first time—then afterward, you start seeing it everywhere? For example, after I looked up the definition of “itinerate,” I soon started seeing that word everywhere. I’ve since seen and heard it used so frequently I can’t believe I didn’t know what it meant before.

A similar thing happens when we start trying to look for things to appreciate in life: They start popping up everywhere.

Teaching our children to focus on what they are grateful for can change their perception, too, making them at least partly immune to some of the materialistic messages that arrive with Santa.

Research suggests that this grateful perception can have a wide effect on kids’ lives, well beyond Thanksgiving dinner. When we get into the habit of looking for things for which we feel grateful—and when we practice expressing gratitude to others—we become more grateful people, year-round.

And grateful children and teens tend to thrive. They get higher grades, are more satisfied with their lives, are more integrated socially (e.g., they feel like they are a significant part of their communities), and they are more likely to experience “flow” in their activities. They show fewer signs of depression. Grateful teens also tend to feel less envy—something to remember the next time your kids get the “gimmies.”

Moreover, grateful kids are more motivated to help other people, perhaps because they feel more connected to others on a macro level. The researchers who conducted one study investigating this among Middle School youth believe that gratitude can help “initiate upward spirals toward greater emotional and social well-being”—not just in our kids, but in society.

For the next few weeks, I’m going to be blogging about my favorite gratitude practices. This week, get your gratitude ball rolling! 

1. Post about something that you are grateful for on our community gratitude journal.

2. Leave a comment at the bottom of this post (click through here if you are reading this via email) with your family’s favorite gratitude practice.

Please be sure to ask your kids what their favorite ways to express gratitude are (if they have them) and to include their ages in your comments.

Thank you for your participation—your comments inspire others!

Selected references:

Froh, Jeffrey J; Emmons, Robert A; Card, Noel A; Bono, Giacomo; Wilson, Jennifer A (April 2011). Gratitude and the Reduced Costs of Materialism in Adolescents. Journal of Happiness Studies, 12(2), 289- 302.

Froh, Jeffrey J; Bono, Giacomo, Emmons, Robert (June 2010). Being grateful is beyond good manners: Gratitude and motivation to contribute to society among early adolescents. Motivation and Emotion, 34(2), 144-157.

© 2011 Christine Carter, Ph.D.

Become a fan of Raising Happiness on Facebook.
Follow Christine Carter on Twitter
Sign up for the Raising Happiness monthly newsletter.


Tracker Pixel for Entry

Like this post?

Here's what you can do:


Buy the Book!

Learn more about the science of raising happy kids in Christine Carter's popular book.


Subscribe to this Blog

Every time a new Raising Happiness post is published, get it as an email or via RSS feed.




Is she flirting with you? Take the quiz and find out.

Greater Good Articles




Greater Good Live


The Evolutionary Roots of Compassion

The Evolutionary Roots of Compassion

Dacher Keltner explains why Darwin thought compassion is humans’ strongest instinct.


The Greater Good Guide to Mindfulness

The Greater Good Guide to Mindfulness

This invaluable resource, a special benefit for GGSC members, offers insight into what mindfulness is, why it’s important, and how to teach it.

Get the Guide

Mindful Self-Compassion: Core Skills Training

International House
December 9-10, 2016
Mindful Self-Compassion: Core Skills Training

This workshop is an introduction to Mindful Self-Compassion (MSC), an empirically-supported training program based on the pioneering research of Kristin Neff and the clinical perspective of Chris Germer.

» All Events

thnx advertisement