News & Events

 

Greater Good is moving online!

Announcement | March 10, 2009

Greater Good has grown more quickly, reaching a far wider audience, than we ever anticipated when we launched the magazine five years ago. We've been privileged to see the magazine become an important resource to so many readers, and our foremost goal is to continue to serve you, and many new readers, for as long as possible.

Now we're poised to take an important step with you toward that goal, extending our reach while also promoting the magazine's longevity. Greater Good will be shifting from its current print format to being an online-only magazine. We'll start publishing new, web-exclusive material this spring, and make the full transition to our expanded online format this summer. Our Winter 2009 issue will be our last in print.

We believe this move will unleash the full potential of Greater Good, offering a greater variety of practical tools and thoughtful perspectives, while also establishing a stronger community around the magazine. We'll be expanding the magazine's reach and impact at a fraction of our current costs. And we won't be leaving print altogether: In January of 2010, we'll publish the first in a series of Greater Good books, featuring some of the best material to have appeared in the magazine.

Our mission and focus will remain the same in our new format. We'll continue to offer unparalleled coverage of the science of a meaningful life, reporting on cutting edge findings into the roots of happiness, compassion, and altruism. And we'll continue to show how these findings can be applied to your personal and professional lives, enriching your relationships with family, friends, co-workers, and others.

But we'll also feature new multimedia content—videos, audio downloads—in a more dynamic format that's accessible to an even larger audience. Plus, the more cost-effective medium of the web will promote the magazine's sustainability—especially in such challenging economic times, when the state of the publishing world is changing rapidly.

To receive the new Greater Good via email, and to receive updates on our transition and other Greater Good news, please click here. You can also take this online reader survey to help shape our new format. (We will not share your email address with anyone.)

The enthusiasm of readers like you is what has driven Greater Good's rapid growth over these last five years, and it's the key to our future success. In this next stage of Greater Good's evolution, we look forward to delivering even more hope and inspiration to you and countless others.

We're truly grateful for your continued support.

Sincerely,

Dacher Keltner & Jason Marsh

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While I understand the cost benefits and going green, I will miss the opportunity to pick up the mag and thumb through it; in copying and sharing specific articles with others.  (I have this sent to my psychotherapy office). I’m also not the type to read books online. Guess I’m old fashioned! http://greatergood.berkeley.edu/greatergoodscience/wp-includes/images/smilies/icon_smile.gif

Don’t know that I’ll continue my subscription for fears that I’ll never really get to reading it online. http://greatergood.berkeley.edu/greatergoodscience/wp-includes/images/smilies/icon_sad.gif

Sandra Johnson | 8:36 pm, March 10, 2009 | Link

 

I just found you on line and my very first issue of the publication arrived on Saturday.  I enjoyed sitting in my back yard reading my first issue and was so disappointed when I saw the notice that you will no longer be printing the publication. 
I sit at a computer all week long for hours on end, I love to sit in the sun in my yard and enjoy a magazine.  I really do not want to be reading this content on a computer screen and am contemplating cancellation of my subscription.
sorry, but I’m just not excited about this news!

Sandra Acton | 8:51 pm, March 10, 2009 | Link

 

While I understand the reasoning behind the decision to make the Greater Good online only, I will miss the beautiful magazine. Because my son, Alex Dixon, writes for you, I have provided a subscription to his grandmothers for two years. Neither have access to a computer so they will miss reading his articles as well as the entire publication which they have enjoyed. Those of us with internet access will continue to learn and grow through the wonderful information you provide. Thank you. Debbie Dixon

Debbie Dixon | 10:16 pm, March 10, 2009 | Link

 

Greater Good is one of the few magazines that I look forward to keeping in my psychotherapy private practice waiting room.  I’m disappointed that you won’t be offering readers the option of print copy and/or online copy.  How about it?

Jane Fortune LCSW | 12:15 am, March 11, 2009 | Link

 

Why can’t I access the In Brief section from this months magazine (no links)?  I love this part.

Annemarie Plumpe | 2:18 pm, March 11, 2009 | Link

 

I really like Greater Good, and am disappointed in the change of format. I’m not sure I will renew when my subscription ends.

Janet Granito | 5:45 pm, March 11, 2009 | Link

 

I am also disappointed to hear that Greater Good will not be published in hard copy. I have given subscriptions as gifts, but I don’t think the people who have received them would be interested in the online version. The magazine was well designed and a pleasure to pick up. Reading online feels more like work than pleasure–any chance you would reconsider? Perhaps accept advertising to make the business model more sustainable?

Camille | 5:50 pm, March 11, 2009 | Link

 

I subscribed to Greater Good a couple of months ago and gave subscriptions to several persons I care about, partly so they could get away from their computers and curl up on a couch or under a tree with an apple or tea and read something life-shaping; I thought I had given them something good, not more hunching over electronics.  I’m very disappointed that you’re going out of print!  Surely you’ll honor the print subscriptions already purchased from you; yes? I prefer to continue the print subscription paid for rather than receiving a reimbursement.  I wish you well but will not be re-subscribing if you no longer provide a print edition.

Joanna Carnahan | 9:10 pm, March 11, 2009 | Link

 

After hearing Dasher on http://www.will.illinois.edu talk about his book, “Born to Be Good”, I was looking forward to subscribing to the magazine.

I’m sorry it will not be published in a form I can hold in my hands.

sheila | 11:18 am, March 12, 2009 | Link

 

I have to disagree with … everyone above me. My only complaint about the print magazine is that it only comes out quarterly; moving to a website gives the opportunity for us to see more of Greater Good, more often. Given the financial, environmental and informational reasons behind the shift, I’m 100 percent in favor of it, and I look forward to digging in deeper to Greater Good.

Matt | 8:54 pm, March 12, 2009 | Link

 

I will miss the ability to download .pdf files to share with people!  I have shared Greater Good with so many people this way.

Lisa | 11:25 am, March 13, 2009 | Link

 

I feel conflicted, because I believe in saving trees, and appreciate the financial issues, but I agree with most of the people above in preferring a copy I can hold in my hands.  I also am less likely to get around to reading it on line.  My subscription is new; I don’t know yet how the change will affect my future decision to renew.

Lesley | 6:50 pm, March 13, 2009 | Link

 

As a long-time subscriber, I too am sad that you will no longer issue a print edition. I understand the fiscal considerations and the importance of catering to a younger generation for whom the internet is a way of life rather than just another tool. But there is a pleasure in holding and looking at the printed page when it is esthetic and interesting, and reading it in comfortable surroundings.  I hope your move extends the reach of your message to a wider audience of younger people. Yes I will still read your books, but I will miss you.

Eva Glazer | 2:23 pm, March 14, 2009 | Link

 

What if I just renewed my subscription?  will I get my money back?

Pat | 5:30 pm, March 14, 2009 | Link

 
Jason Marsh's avatar

Hi Pat. Thanks for your question. If you just renewed, you have several options:

You can convert your print subscription to receive a host of new benefits, including access to exclusive Greater Good content, as well as discounts on books and events;

You can elect to have the remaining issues on your subscription fulfilled by another publication (either Ode or Yes! magazine);

Or if neither of those options appeal to you, you can receive a refund, pro-rated for the number of issues left on your subscription.

Jason Marsh | 11:13 pm, March 14, 2009 | Link

 

I want to echo the sentiments of most who have commented on the print to online format change for Greater Good Magazine. I work all day on a computer (in a field that delivers content online) and have no desire to read a magazine online when I’m not at work. I really liked the print magazine…read it in bed before I fall asleep, read it when visiting family members who live in a nursing home with no computer access, take it with me to read when I’m outside getting some fresh air.
People don’t read the same way online (online content delivery is what I do professionally) and doesn’t work well for delivering articles especially thought-provoking ones such as those found in Greater Good. (Actually, studies show that most people don’t read online…they scan.)Since I very recently subscribed, I am considering asking for refund for balance of my subscription.
I do understand the economic reasons for deciding to move the magazine online but for many reasons an online format for a magazine such as Greater Good doesn’t work for me.
To end on a positive note, I have really liked the couple of issues of the magazine I have read.

Tina | 9:00 pm, March 15, 2009 | Link

 

I love the articles in Greater Good.  It helps me to see society in a more positive light which can be hard to maintain at times.  But I enjoy reading it at my leisure, it is my form of relaxation.  So I know, from past experience with online articles, that I will have good intentions of reading it, but probably wont.  It will seem too much like work.  Also, there is some comfort readng a printed page and easier to share with peers.

Bette | 7:59 pm, March 18, 2009 | Link

 

I, too, appreciate and understand the reasons for moving from a print publication, but I also love having a copy of the magazine in my hand to share with others, to leave in doctor’s offices or simply to enjoy in quiet, reflective moments, away from the decidedly unsoothing glow of a computer monitor. 
Additionally, I’d purchased a gift subscription for an older reader who doesn’t use a computer.  He won’t be able to get online to read his copy. 
I guess I can ask him if he’d like Ode or Yes, instead, but Greater Good is really the greater good. http://greatergood.berkeley.edu/greatergoodscience/wp-includes/images/smilies/icon_smile.gif 
I’ll remain a loyal reader, but perhaps you’ll consider a single annual print issue, for old times’ sake, and for the simple joy of print on paper, which deeply adds to a meaningful life.
Thanks for listening.

Terri | 6:51 am, March 19, 2009 | Link

 

I also am a subscriber who dislikes the online-only format.  I’m not going to read this magazine online: with kids in the house it’s too difficult to get at a computer for the time it takes to enjoy the magazine, time that I used to spend in a comfortable chair or while eating lunch.

Bill | 6:17 am, March 20, 2009 | Link

 

Have received just 2 issues and have clipped many articles to associates and family.  I much prefer a “hard” copy to read at my leisure.  The computer requires too much of my time as it is!

Judy | 9:56 am, March 25, 2009 | Link

 

I also prefer what I’m used to–something I can carry with me to read during breaks in my day–but, I will be happy to give up some of the guilt about all the paper that comes into my home.

Beth Craigie | 10:08 pm, March 30, 2009 | Link

 

I agree with many of the others who’ve written to say they are disappointed in the discontinuation of the print magazine. I do understand the expense and limitations of paper media, but I work at a computer and look forward to reading without a screen in front of me. I also find the finiteness of a magazine welcoming. Reading articles on line full of links to other articles or websites makes me feel like it will take me hours to ever get through all the information. On line, I tend to give titles a quick glance, pick one to receive a little of my attention, then log off. I read your paper magazine from cover to cover, getting exposure, albeit limited, to everything. Then I can always search for more on a particular topic on line. I would not pay to subscribe to the Greater Good on line; I prefer my free time to also be computer free. But maybe I would purchase one of the compilations you are planning.

Denise | 6:38 am, April 7, 2009 | Link

 

I’ve only received two issues of my subscription, and was disappointed to receive your letter stating that you’re going to an online-only format.  I understand the reasoning behind your decision, but I too believe that you should honor the paid subscriptions from those of us who signed up to physically receive your lovely magazine in our mailboxes each month so that we can hold it in our hands and enjoy it at our leisure — I feel a bit betrayed.  I do not relish more time spent in front of a screen, even to read the wonderful content of your magazine.  I’m afraid I won’t be able to continue my subsription to your great magazine unless you reconsider and provide us w/a hard copy each month.  I shall miss it very much.

Cheryl | 12:37 pm, April 17, 2009 | Link

 

It won’t save trees.  I print articles I like and read them on paper.  Will probably do the same here.
P.S. What does one get with a suscription as opposed to without?

Bill Meacham | 5:46 pm, April 22, 2009 | Link

 

I’m reading the book “Born to be Good” by Dacher Keltner (very good) and am visiting this site for the first time in hopes of ordering your magazine. I am disappointed to see that it will no longer be published and will be Online only.
I do understand the reasons for this choice, but I do not find it comfortable reading from the monitor although I have a very nice one. If it’s an article I’m interested in, I usually print it out to read.
I wish you the best of luck with your Online publication.

Lorann | 8:15 am, May 1, 2009 | Link

 

While I am all for the greening of Greater Good, I am a bit dismayed that this was sprung on us so unexpectedly.  In Dec. I purchased a subscription for my 75 year old mother.  She greatly appreciated the first issue and I expected she would read others with interest.  Despite being extremely astute, educated, socially involved, and technologically connected (has and uses a blackberry), she does not do very much of her reading on the web.  Like others who have commented, after spending much of the week in front of the computer at work, she prefers to do her leisure reading in a more comfortable places.  So, I am confident that she will not continue to read.  I am a bit dismayed that I purchased this gift subscription only to have it go unused (a rather lousy birthday present indeed).  Obviously, I will not be renewing it, and to be honest, I feel a bit like I have been duped — clearly the decision to go online only was made before accepting my payment for the gift subscription.

Steve | 1:51 pm, May 1, 2009 | Link

 

Ok people, here is a solution to your problems…a PRINTER!!!! Go to a printing place or a public library if you don’t own one! If you have to have a physical magazine: buy some glossy photo or fancy paper, print it out, and bind it together! Then, you can take it anywhere you like, and have the best of both worlds! If you know a family member/friend wants a subscription that has no computer access; purchase the subscription and make them a copy & send it via snail mail.

Heather | 6:21 am, May 23, 2009 | Link

 

I’m also a fairly recent subscriber. I think I had one issue left but have no idea what the benefits of subscribing to the online version are or how I’m supposed to access them with my current subscription. Reading longer articles online is a chore compared to reading them in hardcopy.

Doug | 9:40 pm, May 23, 2009 | Link

 

We are all facing financial pressures to cut back in our own industries. For this reason, I completely understand the need to move The Greater Good onto an online format. However, I will miss the paper version. There is something very comforting about relaxing on the couch with a cozy blanket and a great magazine. Somehow the hum and weight of the laptop over the blanket doesn’t quite cut it.
——-

Carey | 3:32 pm, July 9, 2009 | Link

 
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