Why I Skipped This “Diversity” Bake Sale

By Rodolfo Mendoza-Denton | September 29, 2011 | 1 comment

What UC Berkley's College Republicans get wrong about racism and colorblindness.

The College Republicans here at UC Berkeley made headlines this week by holding a bake sale where the prices were on a sliding scale, depending on the buyer’s gender and racial or ethnic background. According to the organization’s president, “It’s really there to cause people to think more critically about what this kind of policy would do in university admissions.”

The bake sale was intended to protest legislation that will let universities in California consider a student’s background in university admissions.

At the heart of this protest is the notion that admissions should be “colorblind”—just as we should sell cookies to people on a unitary scale, so should we admit people to universities without regard to their race, ethnicity, or gender. This notion, in turn, rests squarely on the assumption that a person’s background doesn’t matter—after all, in our day and age, anyone who pulls themselves up by their own bootstraps can achieve anything they want.

Unfortunately, in our day and age, this assumption continues to be flat-out wrong.

The idea that “race doesn’t matter”—often a well-meaning call to emphasize our common humanity—can be easily corrupted to deny the reality that racism continues to pervade our society, and in so doing perpetuates educational and social inequalities. I have written (e.g., here and here) about how unconscious racism and discrimination play out in American society by allowing people to justify discriminatory behavior through alternative explanations. But unconscious discrimination is only one example of a pervasive—and invisible—process: inequality built into our institutions, our social policy, and our society that affects people of different backgrounds differentially from the day they are born.

As this controversy plays out—and it has attracted a ton of media coverage over the past few days, from the LA Times, New York Times, and beyond—a much less publicized movement has been afoot at Berkeley for some time. It’s called the American Cultures program, and it is a collection of courses that ”focus on themes or issues in United States history, society, or culture; address theoretical or analytical issues relevant to understanding race, culture, and ethnicity in American society… and are integrative and comparative in that students study each group in the larger context of American society, history, or culture.”

The American Cultures curriculum is a rich set of offerings that not only celebrates the strength of our diversity, but serves to educate us about worlds that may not be apparent to us. These courses make the invisible visible.

Rather than retribution and rage (the College Republicans have reported threats to their safety, which is the last thing we need), consider another strategy: education. Encourage our entire student body to sample widely from the American Cultures curriculum. These courses help clarify what Tim Wise, who was interviewed by CNN about this incident, meant with, “The point that I think needs to be made… is that by the time anyone steps on a college campus… there has already been 12 to 13 years of institutionalized affirmative action for white folks, that is to say, racially embedded inequality, which has benefited those of us who are white.”

Here are some examples of courses included in American Cultures:

Education 40AC- Experiencing Education

Political Science 167AC – Racial and Ethnic Politics in the New American Century

Psychology 167AC- Stigma and Prejudice

Public Policty 117AC- Race, Ethnicity, and Public Policy

Sociology 130AC- Social Inequalities

Sociology 137AC- Environmental Justice

The issue of equality and admissions is complex—complex enough that it involves questions of institutionalized racism, unconscious bias, as well as the consideration of racism against whites. But an inflammatory campus bake sale is easily interpreted as a mean-spirited way to start these discussions. If the organizers of this event want to bring attention to the topic, they might start by taking some of these courses, and by learning about some of the background, history, and psychological processes that they are glazing over with sugar and frosting.

Until then, bake sales like this are not going to tempt me to break my diet.

Tracker Pixel for Entry

Greater Good wants to know:
Do you think this article will influence your opinions or behavior?

  • Very Likely

  • Likely

  • Unlikely

  • Very Unlikely

  • Not sure

About The Author

Rodolfo Mendoza-Denton is an associate professor of psychology at the University of California, Berkeley, a member of Greater Good's editorial board, and the co-editor of the Greater Good book, Are We Born Racist?: New Insights from Neuroscience and Positive Psychology. This piece originally appeared on his Psychology Today blog, Are We Born Racist?.


Like this article?

Here's what you can do:


interesting article ....
so helpful

Asala mp3 | 11:01 am, November 11, 2011 | Link

blog comments powered by Disqus



Greater Good Events

The Greater Good Science Center Summer Institute for Educators 2017
Clark Kerr Campus, UC-Berkeley
Sunday, June 25 - Friday, June 30, 2017 OR Sunday, July 16 - Friday, July 21, 2017

The Greater Good Science Center Summer Institute for Educators 2017

The GGSC’s six-day Summer Institute equips education professionals with prosocial learning strategies, tools and processes that benefit both students and teachers.


Take a Greater Good Quiz!

How compassionate are you? How generous, grateful, or forgiving? Find out!


Watch Greater Good Videos

Jon Kabat-Zinn

Talks by inspiring speakers like Jon Kabat-Zinn, Dacher Keltner, and Barbara Fredrickson.


Greater Good Resources


Book of the Week

Roots of Empathy By Mary Gordon Mary Gordon explains how best to nurture empathy and social emotional literacy in all children—and thereby reduce aggression, antisocial behavior, and bullying.

Is she flirting with you? Take the quiz and find out.
"It is a great good and a great gift, this Greater Good. I bow to you for your efforts to bring these uplifting and illuminating expressions of humanity, grounded in good science, to the attention of us all."  
Jon Kabat-Zinn

Best-selling author and founder of the Mindfulness-Based Stress Reduction program

thnx advertisement